Power Items

Individual skills and ideas give color, jazz to our society, worldwide and locally. Great spirits and world leaders inspire, bring forth innovative concepts and solutions. Prof. Michael Braungart carries out the Cradle-to-Cradle philosophy, "Our designs can panegyrize our natural environment, our products healthy for children of both human and animals, our presence a guarantee for bio- diversity and not its destruction".

Some pioneer multinationals like Niké, Ford and Herman Miller embrace his philosophy. Herman Miller enthusiastic implemented the "waste = food" concept successfully. It proves to be economically profitable and socially inspiring.

A Film done by Rob van Hattum (Tegenlicht VPRO, Dutch television) on Cradle-to-Cradle is a treasure that can really evoke a powerful mass media reaction and can help to broaden the philosophy amongst a wide range of stakeholders. Evol<e believes we should be very careful in positioning the concept being no more than a marketing-tool, only bringing short term profit. Only the right initiatives and truly pure projects/concepts that have a strong organizational capacity in local knowledge and manpower are to be seen as high potential parties/clients to work, collaborate with and give support to.

Develop POWER ITEMS that actually EMIT POWERS for the long-term human kind needs.